rankingCoach Glossary

Onpage

The term "onpage" is used in the field of search engine optimization. Everything that is optimized on or within a website is a part of the on-page optimization. All measures that are implemented outside of the page are a part of the off-page optimization. Onpage optimization in particular refers to all the changes you make on your website's homepage and subpages. Search engines take many factors into account to determine the ranking of your site within the SERP. Some factors that are taken into … read full article

Off-page

The term "off-page" is used in the field of search engine optimization. Everything that is optimized on or within a website is a part of the on-page optimization. All measures that are implemented outside of the page are a part of the off-page optimization. Off-page optimization in particular refers to the topic of link building. The goal is to obtain as many high quality links from other websites on your own website as possible. These links increase the visibility of a domain and … read full article

Online Marketing

All of the online efforts a company makes in order to sell its products or services. A few examples of online marketing are search engine optimization, search engine advertising, social media marketing, affiliate programs, web banners, mobile advertising, etc. read full article