rankingCoach Glossary


A link is a reference in a web page text that functionally provides the opportunity to jump to another web page or to another place on the same web page. By clicking on the link, the reference is opened in the same window or in a new window or tab (depending on the browser setting). A backlink is when a link from another web page refers to a different web page. The number of backlinks that refer to a web page largely determines the calculation of the Google PageRank algorithm. Backlinks … read full article

Backlink types

Standard (normal links): Normal text links on your website that transmit the PageRank. Images (links to images): The link on your web page is not generated by a text link, but rather by a linked image. No follow (no follow links): Links that do not transmit any PageRank, but which belong to a natural link profile. Redirects: When requested, the link-giving page or URL leads directly to your web pages. There is therefore no physical page with a link. Mentions: Your domain is mentioned, but is … read full article

Bad Neighborhood

Web pages that are removed from the index or have a PageRank of zero are marked by Google as bad neighborhood due to a serious violation of the Google guidelines. The designation as a "bad neighborhood" can be very negative for the link neighborhood and therefore the ranking of the neighboring page. read full article

BlackHat SEO

"BlackHat SEO" is when the guidelines of search engines are intentionally not complied with during search engine optimization. Techniques such as cloaking or the so-called doorway pages are examples of such a procedure that is against the rules. read full article


If a search engine identifies a server with a high amount of spam, this page or the corresponding IP is placed on the so-called blacklist and permanently removed from the search engine directory. This process is usually irreversible or very difficult to reverse. read full article


A blog (short for a web blog) is a kind of diary on the Internet. Its operator is referred to as a blogger. It is typical for a blog to display the posts in chronological order. On the web there are both privately owned and also commercial blogs on various topics. So-called corporate blogs are managed by companies and therefore usually deal with company and industry-related topics. read full article

Blog spam

Blog spam is unsolicited messages or comments that appear within blogs. Their goal is to disseminate links for advertising purposes. Spam entries on blogs are usually triggered by software, so-called bots, in order to leave behind as many entries as possible on different blogs within a short period of time. The links contained in the blog spam entries are intended to increase the link popularity of the web page to which they are referring. It is technically only possible to disseminate … read full article


In the HTML code of a web page, the body tag identifies the start and end of the content that is visibly displayed in the browser for the user. It is defined by the Body tag. read full article


The term "bot" comes from the word "robot" and refers to a computer program that carries out repetitive tasks without human intervention being required. Bots are also referred to as spiders or crawlers. A well-known example of bots are the programs of search engine providers that systematically comb through web pages for hyperlinks and in this way detect all pages that are accessible to them and include them in the search engine index. read full article

Bridge page

A bridge page (also: "gateway page" or "doorway page") is an intermediate page from which users are led to the actual web page. The bridge page contains search terms that are relevant for the search engine and therefore improve the ranking of the linked web page in regard to the search terms used. In addition, bridge pages are intended to increase the link popularity, which also contributes to improving the ranking within a search engine. Such bridge pages do not correspond to the basic rules … read full article